B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the

Mark Donnigan: It's going fantastic, Ben. I am so satisfied to be here on your program.Ben: Definitely. We enjoy to have you on the program. Especially given the value and also the seriousness of the subject we're mosting likely to be tackling over the program of this conversation as well, which is one that I assume is really under-discussed. One t

Mark Donnigan constructs disruptive innovative start-ups. Mark's superpower is architecting go-to-market strategies and marketing movements that drive real organization outcomes for technical and product-centric founders. Mark's growth and market development experience spans twenty years as a transformative B2B marketing and company leader, driving